On analysis of the code, it became clear engineers had developed female chatbots, which had in turn engaged some of its male userbase.
The world gawped as a British MP, Michelle Thomson (who subsequently denied using the website) and US actor Josh Duggar (again, denied) were revealed amongst its clientele.
I needed to know if we’d been living a lie all this time. I needed hard data, and digital algorithms were the only definitive way to find out.
Catfishing, phishing and sexy chat-botting: the online dating world can be a confusing place.
Now Match and Tinder's parent company is gearing up to sell stocks and shares, so the spotlight is on shady practices hidden in some dating sites' code.
At first it was a little tricky convincing my husband to go along with the experiment.
I had to promise I wouldn’t actually go out on any dates.
So in the spirit of in sickness and in health, we signed up to see if online dating knew better than we did, and here's what happened.
First I signed up for Ok Cupid, which was super easy.
Free dating sites fast became an ecosystem for programmers to let loose their bot scripts - luring the sexually curious to malware or "extra" services.
Meeting a robot is an inevitable part of online dating - or owning an email address.
London Honey77 seemed like as good a profile name as any, given that I can rarely be bothered to travel outside of the M25 for a date (not even for bags of gold) and I’d imagine it was ‘honey’ (ahem) most men were looking for.