The observations in this report reflect the views of these users which, while accurate for this population, may not be representative of the overall population. With Valentine’s day approaching we wanted to see what users thought of two of the most popular and heavily promoted online dating services: and e Harmony.To protect the privacy of the users whose profiles have been used in this report, we substituted the main pictures with those from a photo library in most cases, and in other cases we blurred the pictures. Ultimately we were interested in answering the following questions: How effective are computers at helping users find love? How do users assess the relationship potential of their matches? We recruited 16 users in four groups: 4 men and 4 women who use each site.The results were interesting and pointed out issues with technology facilitating emotional connection and chemistry between users.
The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the last two years.
Today 27% of these young adults report that they have done so, up from just 10% in early 2013.
It launched the Tinder Social feature, enabling users to go on group dates.
While Match Group aims to grow Tinder's advertising revenue, what matters most near-term is converting more free users to paying ones.
Wandering into the main gate of People’s Park, a large public gathering space in the heart of Shanghai, one might think he or she has stumbled upon a bustling flea market.
Rows of colorful stalls line the walkways, which are crowded with old couples elbowing each other to examine the thousands of offerings.Given that the sites use different approaches to online dating, was one service considered superior to the other? All users were between 30 and 40 years old All users had to be active (i.e.they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.Although 15% of Americans have used online dating themselves, a larger share report that they are familiar with online dating from the experiences of people they know.Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.That changed in March 2015 when Match Group rolled out a premium version of Tinder, priced in a range of .99 to .99 monthly.