Many have been married for several years—in some cases, more than forty years.Many have had comfortable, long-term relationships and have gotten secure in their daily existence.Let’s look at that list again, and you may see some challenges.
It drew many hundreds of thousands of readers into the body matter of a “people-mover” advertisement — one which, by itself, built a big business. Sometimes the negative idea of offsetting, reducing, or eliminating the “risk of loss” is even more attractive to the reader than the “prospect of gain.” As the great business executive Chauncey Depew once said, “I would not stay up all of one night to make $100; but I would stay up all of seven nights to keep from losing it.” As Walter Norvath says in Six Successful Selling Techniques, “People will fight much harder to avoid losing something they already own than to gain something of greater value that they do not own.” It is also true that they have the feeling that losses and waste can often be more easily retrieved than new profits can be gained. If it cost a farmer a loss of $3,000 a year, maybe it’s costing me a lot more?
What farmer could pass up reading the copy under such a headline — to find out: “What was the mistake? Perhaps the copy will also tell me about other mistakes I might be making.” 3.
They might be used to a wife who did all the domestic things for them, such as the laundry, grocery shopping, cooking, or even fixing a running toilet.
So you see a widower online, and you are thinking, “What a great catch this man is! ” Not having done your homework and investigated the challenges, you are encouraged.
Personally, I have had breakups where I pretty much went cold. I wanted her to be OK, I wanted good things for her in life, but I knew that nothing was going to make the situation better.
No discussion was going to fix things, no clarity was to be had – it would have just been an emotional toilet for both of us.
Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency. He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.
The copywriter was Victor Schwab and the timeless compilation of headlines and thumbnail analyses he put together are a must for anyone serious about creating great headlines.
I regularly come across people who recognise that they’ve either been in similar types of relationship with same type of person, different package, or that regardless of who they’ve been involved with, they’ve had a pattern of seeing of seeing themselves as ‘less than’, people-pleasing, and accepting crumbs while having little to no boundaries.
Each will express their frustrations and have a genuine desire to not go through the same pain again, and yet when I suggest that they take a temporary hiatus from dating and relationships, it’s crickets.
Recently the subject of guys and breakups came up and Sabrina and I went back and forth about what guys generally go through when they breakup.