After digging through the numbers, I’ve found that the personality differences between American cities go beyond a single scale of simply being “Red” or “Blue” — you actually need to describe how the personalities of US cities differ from one another.The differences from all of these personality scales that divide the country then inform eight distinct “regional personalities.”So what’s the deal with where you live?
Social scientists have a long-standing interest in how and why personality differs across geographic regions.
I’m not an expert in this field, but I’m pretty sure it can all be traced back to the Beach Boys’ groundbreaking research on variations in romantic attitudes across the US.
The event is conveniently located just across Yonge St.
from Ryerson University for those attending the Congress of the Social Sciences. Bonham Centre for Sexual Diversity Studies, the University of Toronto Department of Political Science, and UBC Press for sponsoring the event, and are looking forward to seeing you there.
 As a data scientist at Ok Cupid, though, I have a long-standing interest in — and access to — tons of personality data from people around the world.
So I figured I’d jump into the conversation by making some maps that illustrate how personalities and romantic attitudes differ across the country.
Or if you know what’s good for you, you’ll scroll down and read through the entire report that’s filled with data analysis and heat maps, because some of the data confirms stereotypes, while some has us questioning them even more.
At Ok Cupid, we learn about our members’ personalities by asking multiple-choice questions.
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