That’s a lot of money spent on love, especially if the site is number one.
Dating sites are commonly ranked by revenue and number of members. e Harmony, for instance is one of the industry’s trendsetters.
Many singles have even found spouses through Internet dating services.
If you are looking to become an entrepreneur and are considering opening an online dating service, there are several things you need to do for your site to become successful. Differentiate yourself from competing online dating services by selecting a very specific niche.
Many people patronize online dating sites for their convenience.
Such services allow those looking to date the opportunity to meet new people and socialize without needing to leave home.
Recent figures from the office of national statistics show that 51% of people in England and Wales are single.
Combine this with an online dating industry that, according to Mintel, will be worth £165m by 2019 and you could have a perfect business match. The dating market is becoming increasingly crowded.
The Internet has changed the way we get our news, watch television, read books and shop. In fact, online dating sites rank as the third most popular compared to other paid content sites that fill the Internet.
Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages. Unknown to many, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.
Give them helpful articles about successful dating, offer free trial memberships around holidays, such as Valentines Day, and provide several ways for customers to contact you when they have questions, problems or suggestions. Market your online dating service--promotion is important to stand out in the sea of Internet dating sites available to consumers.
Make use of social networking sites; place ads on popular blogs, forums and websites frequented by your target customers; and distribute press releases and exclusive discounts to publications your target market is likely to read.
This site charges members a fee per month for membership.